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Scoreplay

Visual Identity

Systemic Web

Ecosystem Logic

Engineering the world's first AI driven betting market platform. I designed a high speed web app ecosystem that translates complex match statistics into a modular, swipable UI, enabling users to move from data analysis to betting in seconds.

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Visual Identity

Systemic Web

Ecosystem Logic

The Scoreplay project presentation header showing a collection of colorful, modular sports match tickets and the Web3 prediction platform title.

Year

2025

Industry

Sports-Tech & Predictive Markets

Project

Web3 Sports Prediction Platform Product Architecture & Digital Identity

Scope

Brand Architecture, Visual Identity System, Digital Ecosystem Design, and Stationery Systems.

Client Brief

The client required a modern, Web3 inspired betting platform that could aggregate massive amounts of data, including AI generated statistics and player history, into a modular interface that feels light, fast, and easy to navigate via scrolling.

Challenges

The primary challenge was "Information Overload." We had to present deep statistical data without slowing down the user's ability to place a bet. We needed a UI that stayed "out of the way" of the transaction.

A low-fidelity mobile wireframe flow for the Scoreplay app, illustrating the architectural transition from a dashboard view to a detailed match market.

Approach

Mobile First Architecture

Since the primary user intent is fast, on the go betting, I prioritized a mobile first framework. Every interaction is optimized for thumb reach and swipable gestures to mimic native app performance.

Card Based Modular Navigation

A "Match Card" system that allows users to scan the entire market quickly. These cards act as entry points into deeper data layers without losing the user's place in the ecosystem.

Persistent Betting Engine

I designed a fixed "Quick Bet" component that remains accessible regardless of which statistical layer the user is exploring. This reduces the "time to bet" by removing page load friction.

Detailed view of Scoreplay's UI components, including dynamic match filters, toggle switches, and the AI-driven prediction interface.

Results

By focusing on a Modular Card System, we solved the problem of data density. Users can go as deep as they want into the "AI Statistics" or "Previous Matches," but the Betting Card is always there, ready to execute. This is "High Performance Architecture" for the betting industry.

Visual identity system for Scoreplay, featuring the primary color palette (emerald green, lavender, and vibrant red) and the Rubik One and Montserrat typography guidelines.

A series of mobile UI mockups for Scoreplay, highlighting the card-based navigation, swipable match markets, and persistent betting slip engine.

Scoreplay desktop web-app interface design, showcasing a bento-grid layout for predictive markets, AI-integrated stats, and community leaderboards.

Social Media Marketing Assets

Marketing and referral system assets for Scoreplay, featuring a 'Match Day' athlete graphic and the tiered Referral Badge System rewards.

Other Projects

Solutions

Modern brands don't need random features, they need infrastructure. I’ve comparted my process into three architectural tiers designed to take you from a raw concept to a high authority market leader.