Graphic Design
Social Media
This project involved the creation of a high energy, story driven visual ecosystem for Dope Snow’s 2026 Winter Tour. Moving away from clinical minimalism, the work leans into a "Digital Collage" vibe, blending illustrations and athletes' photography.
Year
2025/2026
Industry
Action Sports & Alpine Lifestyle
Project
Dope Snow Community Events Winter Tour (Rise Festival & Val Thorens)
Scope
Art Direction, Motion Design, Multi-Format Digital Assets (20+ Deliverables)
Client Brief
Dope Snow required a comprehensive visual identity for their winter community activations at Rise Festival and Val Thorens. The deliverables needed to be "alive", using color gradients, hand drawn elements, and motion to foster a sense of inclusive community and freedom on the mountain, rather than competition.
Challenges
Information Hierarchy: Every poster carried critical logistical data (Event, Date, Location, QR codes). The challenge was maintaining a "bold and messy" collage style without sacrificing the legibility of the information.
Asset Scalability: Creating a workflow to export and manage 20 unique designs, each requiring three different aspect ratios and motion variants, totaling over 20 individual assets.
Approach
Info overload
Applying a strict structural logic.
Level 1: Oversized, textured typography for the Event Title.
Level 2: Practical data (Dates/Locations) anchored by high contrast "Lift Sign" or "Sticker" elements.
Level 3: Playful details (doodles and soundwaves) that fill the negative space without distracting from the CTA
Layering
Raw mountain energy and stylized art by layering athlete photography with hand drawn doodles, stickers, and "energy lines." This "Mixed Media" approach makes the brand feel human and accessible.
Results
A high energy, story driven digital asset library. The final result was a scalable ecosystem of 20 motion posters that drove high engagement for the winter tour while proving that "Busy" design can still be highly functional and accessible.
